Heartspring
Prepared for Dan and the Heartspring team · October 2026

Neurodevelopment has always been at the heart of our mission.

Beginning in 1934 as the Institute of Logopedics, Heartspring has continued to evolve, but the focus on childhood neurodevelopmental care has remained unchanged.

Now Heartspring is moving forward with a new center downtown, built around neurodevelopment. This isn’t a departure from who we are. It has been at the heart of our mission from the start.

The current Heartspring logo, a navy heart and figure beside the Heartspring name

The Heartspring logo today

  1. 1934An instituteHeartspring begins in Wichita as the Institute of Logopedics.
  2. Over the yearsA school and a homeHeartspring grows into a school and a home for children with neurodevelopmental needs.
  3. TodayClinical expertiseMore than 500 Kansas children turn to Heartspring each year.
  4. NextA center downtownThe Heartspring Center for Pediatric Neurodevelopment, in downtown Wichita.
01  Why now

The work has always been here.
Now it has a center.

Evolving the brand to a center for clinical expertise.

Heartspring is building its next chapter, carrying forward the heart of its commitment to children and families.

The new Center for Pediatric Neurodevelopment will bring specialized clinical care, clinical training and applied research under one roof.

As Heartspring moves forward with this new center, the logo needs to evolve with it. It has to show what Heartspring does and has always done: neurodevelopmental care, with the heart at the center of it.

The familiar heart shape is the starting point for a renewed identity. It keeps what people already recognize and carries it into the next chapter.

500+Kansas children turn to Heartspring each year.
3×The new center will triple outpatient capacity.
1stThe first standalone center for pediatric neurodevelopment in Kansas.
02  The film

Watch a heart become a brain.

A 45 second film that shows how the proposed mark comes together. Watch it with the sound on.

A 45 second film shows how the proposed mark comes together. Here are four moments from it.

Sound on · Captions in the player Download the film (MP4, 7.5 MB)

Inside the film

03  The idea

A brain shaped by hearts.

Starting from a familiar shape, the heart, we turn a new page on a journey of nearly 100 years, centering on where Heartspring has always been focused on: neurodevelopmental care. The heart remains and the form evokes the brain, a direct expression of neurodevelopmental care and the people at its center. Childhood care sits at the center of it, and that is the spark.

The proposed Heartspring mark
05  Color theory

Where knowledge meets warmth.

As the heart folds and connects, the blues represent clinical knowledge while the oranges bring the warmth of human care. Together, they reflect how expertise and relationships support one another.

Clinical confidence

Navy, blues and teal for clinical knowledge

Navy#1A4279
Blue#2D699F
Light blue#3F8FCB
Teal#52B0B8

Human warmth

Yellow, oranges and red for the warmth of human care

Yellow#F7CE47
Light orange#ECA340
Orange#EA762E
Red#DE5D35

Screen values shown for review. Print values come with the final art files.

06  Levels of detail

One mark, four levels of detail.

From full dimension down to a single color, the mark keeps its shape at every level.

The mark with full dimension and gradients
3D variation
The mark in flat color with simple shadow shapes
Simplified 3D variation
The mark in flat color without shadows
Simple color variation
The mark in one color
One color variation
07  Spacing

Finding the right space between the sides.

Six options for the space between the two sides of the brain, from the widest gap to the tightest.

Spacing option 1, the widest gap
Option 1
Spacing option 2
Option 2
Spacing option 3
Option 3
Spacing option 4
Option 4
Spacing option 5
Option 5
Spacing option 6, the tightest gap
Option 6
08  Anatomy

From anatomy to icon.

A more anatomical brain built from the same colored forms
A More Anatomical Brain
The proposed Heartspring mark
The Proposed Brain
09  One color

Still itself in one color.

Six one color options that show how the mark looks without its full palette, in the lockup with Neurodevelopmental Care.

One color lockup, option 1
Option 1
One color lockup, option 2
Option 2
One color lockup, option 3
Option 3
One color lockup, option 4
Option 4
One color lockup, option 5
Option 5
One color lockup, option 6
Option 6
Heartspring, Neurodevelopmental Care Heartspring, Neurodevelopmental Care